Example of Speech Text

Example of speech text is characterized by the specific features of the vocabulary usage, structuring, and emphasizing the key points. As a rule, the speechwriter aims to address clearly a vitally important issue which is much-debated in the society. Subsequently, example of speech text should both articulate the position of the speaker and provide the audience with strong arguments supporting the presenters viewpoint. Ladies and Gentlemen, It is a pleasure for me to be here tonight and address such a great audience. The issue I would like to bring up threatens the prosperity and welfare of the whole nation, however, the majority of the population tends to ignore it and pretend as if it is not a problem at all. Namely, I would like to talk about the risks of obesity. First of all, it would be reasonable to present the statistics that some of you might find shocking. To be more precise, in accordance with the data provided by the Office of Disease Prevention and Health Promotion, the number of people suffering from obesity has already reached the point of 35% of the whole US population. Just imagine, one-third of Americans is particularly limited in their opportunities to have a happy, comprehensive, and productive life. Let me remind you, that the right to health was considered by the United Nations to be an integral element of the human rights and the individual dignity. I believe, that it is a high time to ask ourselves whether the lifestyle patterns cultivated in the US are actually contributing to the concept of human dignity or not. Unfortunately, the honest answer would rather disappoint us. Obviously, the complaints and disappointment may hardly improve the recent state of affairs. Subsequently, I believe, that the awareness and personal determination to change the trend are the first steps towards the overall success. Some of you would definitely argue that it is an entirely personal responsibility or, at most, the responsibility of the Department of Health. Let me disagree and explain the essence the obesity spread. In particular, reducing the time and money being spent on meal has become a generally accepted trend which, however, may hardly bring the benefits to anyone except the fast-food companies bosses. Therefore, we should agree that the recent economic model, which has made healthy eating a privilege of a few, is exceptionally harmful. So, what can be done to change the pattern? First of all, there are two aspects of the campaign against the obesity spread. Namely, the first one implies the efforts of the official institutions and includes informational campaigns conduction as well as providing the obese people with a proper treatment. However, I would like to emphasize the importance of the other aspect which, I believe, implies a key meaning in terms of changing the negative statistics. Namely, I would like to talk about the determination and responsibility of each of us who are neither the medical officials nor the obesity victims. In particular, each of us has a friend or colleague who is suffering from obesity. There are also people, like our children, to whom our behavior may serve as a model to follow. We are responsible for those people and should put our best efforts to raise their awareness and convince them that it is better to lose some extra half-an-hour but keep our health and welfare safe. Ladies and Gentlemen, let me once again thank you for your patience. Being aware and responsible, we are capable of overcoming the threats of obesity spread. Thank you!

Rivalry Of The Global E Commerce Market - 1371 Words

Rivalry in the Industry: (Medium to High) E-Bay is one of the dominant players in the global e-commerce market; but because of low entry barriers E-Bay is currently facing competition in its different market segments. Therefore, this market is full of competitors such as Amazon, Craigslist, Yahoo! Auctions, and other new players such as Alibaba, Jet.com and Overstock.com. The battle between e-commerce players engage in price- based competition to persuade buyers, therefore these players limit their ability to raise prices. Also, due to relatively low barriers to entry, new companies continue to crop up in the global e-commerce market, which intensify the competition. However, one of the biggest competitor of eBay is the drop off industry,†¦show more content†¦There are also low exit barriers in this industry. EBay needs to keep up with consumer needs and wants along with keeping an eye on its competitors in order to be successful. Threat of New Entrants: (Medium) This is an Internet driven service industry, where there is a low barriers to entry. Hence, it is relatively easy for newer player to enter the market and start selling products, but it is difficult for newer players to gain brand recognition and attain high ranking on the most popular search engines. The online payment mechanism has relatively higher barriers for new entrants since security is a vital for online payment, making it difficult for new players to attract new customers. PayPal has benefit eBay significantly, since it has positioned them as a strong contender in the market. However, Amazon, Apple and Alibaba could potentially challenge PayPal’s strong market position, because these three competitors are strong enough and have enough resources to compete on a large scale, consequently restricting newer players to an extent. The main barriers in this field come from government regulation. The government does not allow some products to be sold in certain states or countries and so any online auction site needs to make sure they do not violate certain laws. EBay has developed different policies that prevent someone from buying an item that would violate their local government. Even though eBay acts the middleman

Using Social Networks Businesses Australia â€Myassignmenthelp.Com

Question: Discuss About The Using Social Networks In Businesses In Australia? Answer: Introduction The business research topic is to evaluate the advantages and disadvantages of using social networks in businesses in Australia. With the advancement of technology and communication nowadays, the social networks have been considered by many business organisations within the retail industry as good marketing tools for sending messages and information to the targeted audiences. The social media has several advantages and disadvantages, and it is important to utilise it in a proper way for gaining the good results; otherwise, it can even result in severe risks and lead to bad reputation and brand image of retail companies in Australia (Aljabre, 2012). Project objective To identify the impact of social networks on business within the retail industry of Australia To evaluate the advantage and disadvantages of using social networks To assess the impact of social networks on the enhancement of brand reputation and image To recommend necessary measures for enhancing the efficiency of social networks in businesses Project scope The scope of the project is huge because social networks are effective tools for enhancing brand name and image and attracts more customers, thereby influence their buying behaviour too. This would also allow the companies to generate huge amounts of revenue in business. The various aspects of social networks are quite effective, and it can create better scopes for conducting the business research in the future (Baltar Brunet, 2012). Few effective social media platforms are Facebook and Twitter that are used by retail companies in Australia for marketing activities and even create a fan page where the customers can follow the company and know about the products and services offered. The literature review will illustrate the various benefits and drawbacks of using social networks in business by collecting data and information from secondary sources like journals, articles, documents and web sites (Batjargal et al., 2013). Advantages of using social networks for businesses The customers would also be able to gain solutions to their queries and even be indulged in telephonic or email conversations with the company officials regarding any questions related to the products and services offered by the companies. YouTube is also an effective social network platform, which acts as a repository for managing podcasts and videos and this can allow the company to promote its brand products and services, which can get millions of viewership all over the world (Batjargal et al., 2013). This would not only enhance the brand identity of the company but also could enable the users to share the links of the retail company with other friends and followers. With the help of social networks, the company could also display advertising options for sharing and exchange of information with others as well as create a positive mindset among the customers regarding the brand value (Bruhn, Schoenmueller Schfer, 2012). The major advantages of social media marketing are related to costs, because of the social networking web sites are free to access, develop a new profile and post information. To reach the targeted market, it is important to use the social networks as it will incur less investment of money and the users or audiences can also join or follow the company. There is also pay per click advertisements that can make the company earn money as soon as users click on the advertisements. The pay per click advertisements are geo targeted, which allows for reaching the audiences properly and this can be beneficial for the retail companies in Australia to create a good brand image in less time (Bryman Bell, 2015). The cost of marketing is reduced, which can allow for using the additional finance for other purposes like improving customers' services and more traffic to the web site managed by the organisation. With the betterment of customers' services, the sales would increase along with increased traffic to the web site. The customers services efficiency would create better engagement of customers and even allow the customers to provide their responses and feedbacks regarding any products and services delivered by the retail companies (Eriksson Kovalainen, 2015). The social networking also helps in conducting market research about the customers and creates improved opportunities for networking with the businesses and customers with ease and efficiency. The users of brands who are loyal can be channeled into peer-to-peer marketing through the use of social networks, and this can help in influencing the buying behaviours of consumers and make them try out the new products and services with ease and efficiency. The proper utilisation of social networks can also prevent advertising and promotional activities that are not preferred by the local customers as well as create good relationships with them (Gronum, Verreynne Kastelle, 2012). Disadvantages of using social networks for businesses There are few disadvantages of using social networks for businesses such as lack of clear marketing or social media strategy, which can often deteriorate the financial condition and reduce benefits gained by the retail companies in Australia. There would be need of additional resources for managing a good online presence. To keep the market presence stable, it is important to manage daily monitoring, which is a daunting task as well. In case a proper social media presence is not created, then there can be loosing of customers and furthermore lead to and reputation of the company (Laroche, Habibi Richard, 2013). There are chances of unwanted behaviours on the web site like bullying and bad comments posted by individuals could create a negative mindset among other customers. Greater exposure online can also attract more risks such as leakage of data and information and even hacking. One of the major drawbacks of using social networks is that upgrading social media accounts take a lot of time and effort. Thus, it is essential to appoint a senior most person, who has knowledge and skills of handling the products and services of the company and how to create a social media presence. Another disadvantage is that the information and data are visible for a shorter time until newer posts replace the existing ones (Leonardi, Huysman Steinfield, 2013). Other than that, publishing the advertising copy is often not appropriate in the social media environment, which can further result in losing many followers. It is often seen that customers post negative comments, which are needed to be checked by monitoring the social networking accounts, otherwise the negative posts can go viral and harm the businesses within the retail industry of Australia. There could also be the presence of viruses, malware, lack of control over the corporate content, unrealistic expectations from c ustomers and non-compliance with the regulations of management (Okazaki Taylor, 2013). These are the potential risks that can create difficulties while using social networking as an effective marketing tool in businesses of Australia. Social networking is time intensive and so an individual needs to monitor each network, responds to queries, answer questions and post product related information in a consistent manner. The social network users often feel reluctant to share their information and place social networks low regarding security confidence. The marketing efforts can also be met with offensive reactions by customers, which can deteriorate the status of the company (Picazo-Vela et al., 2012). The customers who are unhappy with the services of companies can post offensive pictures, comments and feedbacks and there are no such marketers who can prevent these occurrences. The social networks are free to join, but if the businesses do not introduce paid advertisements, then the companies may end up with followers who are not even local. Another major disadvantage of using social networks is that though it can attract loyal customers, still more efforts are required for attaining new business (Sashi, 2012). Literature gaps Though all the major aspects of this business research are evaluated here, still there have been few limitations found. One of the major limitations is that though the advantages and disadvantages of using social networks in businesses have been illustrated, still there is need of searching for some more secondary sources to collect relevant data and information in a detailed manner (Sekaran Bougie, 2016). Few of the web sites, journals and articles were not genuine, so to conduct the research in a much better way, it would be essential for determining the authenticity of the web sites and journals and collect data and information properly. Conclusion The topic focused on the business research relating to the advantages and disadvantages of using social networks in business. The research was conducted by presenting the research scope and objectives at first and then presenting a literature review to focus on the benefits drawn from using social networks in business. Few of the disadvantages such as lack of control, monitoring of social media accounts and negative brand image, which may result due to negative comments posted by users had been included in this research too. The literature gaps also focused on the limitations, which had been experienced in the research, and these further helped in deriving a proper conclusion in the end. References Aljabre, A. (2012). Cloud computing for increased business value.International Journal of Business and social science,3(1). Baltar, F., Brunet, I. (2012). Social research 2.0: virtual snowball sampling method using Facebook.internet Research,22(1), 57-74. Batjargal, B., Hitt, M. A., Tsui, A. S., Arregle, J. L., Webb, J. W., Miller, T. L. (2013). Institutional polycentrism, entrepreneurs' social networks, and new venture growth.Academy of Management Journal,56(4), 1024-1049. Bruhn, M., Schoenmueller, V., Schfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation?.Management Research Review,35(9), 770-790. Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. Eriksson, P., Kovalainen, A. (2015).Qualitative methods in business research: A practical guide to social research. Sage. Gronum, S., Verreynne, M. L., Kastelle, T. (2012). The role of networks in small and medium?sized enterprise innovation and firm performance.Journal of Small Business Management,50(2), 257-282. Laroche, M., Habibi, M. R., Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,33(1), 76-82. Leonardi, P. M., Huysman, M., Steinfield, C. (2013). Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations.Journal of Computer?Mediated Communication,19(1), 1-19. Okazaki, S., Taylor, C. R. (2013). Social media and international advertising: theoretical challenges and future directions.International marketing review,30(1), 56-71. Picazo-Vela, S., Gutirrez-Martnez, I., Luna-Reyes, L. F. (2012). Understanding risks, benefits, and strategic alternatives of social media applications in the public sector.Government information quarterly,29(4), 504-511. Sashi, C. M. (2012). Customer engagement, buyer-seller relationships, and social media.Management decision,50(2), 253-272. Sekaran, U., Bougie, R. (2016).Research methods for business: A skill building approach. John Wiley Sons.

Katz V. The United States Essays - Privacy Of Telecommunications

Katz V. The United States The petitioner Mr. Katz was arrested for illegal gambling, he had been gambling over a public phone. The FBI attached an electronic recorder onto the outside of the public phone booth. The state courts claimed this to be legal because the recording device was on the outside of the phone and the FBI never entered the booth. The Supreme Court Ruled in the favor of Katz. They stated that the Fourth Amendment allowed for the protection of a person and not just a person's property against illegal searches. The Fourth Amendment written in 1791 states, The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but upon probable cause, supported by oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized (Galloway 214). The court was unsure on weather or not they should consider a public telephone booth as an area protected by the fourth amendment. The court did state that: The Fourth Amendment protects people, not places. What a person knowingly exposes to the public, even in his own home or office, is not a subject of Fourth Amendment protection. But what he seeks to preserve as private, even in an area accessible to the public, may be constitutionally protected...Searches conducted without warrants have been held unlawful notwithstanding facts unquestionably showing probable cause, for the Constitution requires that the deliberate impartial judgment of a judicial officer be interposed between the citizen and the police (Maddex 201). The FBI agents found out the days and times he would use the pay phone. The FBI attached a tape recorder to the outside of the telephone booth. The FBI recorded him using the phone six different times, all six conversations were around three minutes long. They made sure that they only recorded him and not anyone else's conversations. Katz lost the case all the way up to the Supreme Court because the state courts and the Court of Appeals said there was no amendment violation since there was ?no physical entrance into the area occupied by the petitioner (Hall 482).? The Constitutional Fourth Amendment was looked at and analyzed very carefully and the Surpreme Court decided in favor of Katz with a seven to one vote. Strong arguments were brought to the stand, the Governments eavesdropping violated the privacy of Katz. ?The Fourth Amendment governs not only the seizure of tangible items but extends as well the recording of oral statements (Katzen 1).? The surveillance in this case could have been legal by the constitution, but it was not part of the warrant issued. Warrants are very valuable to make everything stated in the fourth amendment legal. The telephone booth was made of glass so he was visible to the public, but he did not enter the booth so no one could see him, he entered the booth so no one could hear him. A person in a telephone booth is under protection of the Fourth Amendment, One who occupies it, shuts the door behind him, and pays the toll that permits him to place a call is surly entitled to assume that the words he utters into the mouthpiece will not be broadcasted to the world. To read the constitution more narrowly is to ignore the vital role that the public telephone has to come to play in private communication (Katzen 2). But with all this evidence it was still fought that the surveillance method they used involved no physical penetration into the telephone booth. The Fourth Amendment was thought to limit only searches and seizures of tangible property. The decision of the court was seven to one and Mr. Justice Marshall took no part in the decision of the case. Mr. Justice Stewart concurred in his speech that, ...these considerations do not vanish when the search in question is transferred from the setting of a home, an office, or a hotel room to that of a telephone booth. Wherever a man may be, he is entitled to know that he will remain free from unreasonable searches and seizures (Katzen 4). Mr. Justice Stewart's feelings on the case were that the use of electronic surveillance should be regulated. He thinks permission should be granted for the use of electronic surveillance. Mr. Justice Douglas, with whom Mr. Justice Brennan joined, concurred that ?The Fourth Amendment draws no lines between various substantive offenses. The arrests in cases of

Does Caffeine Affect the Heart Rate Essays

Does Caffeine Affect the Heart Rate Essays Does Caffeine Affect the Heart Rate Paper Does Caffeine Affect the Heart Rate Paper Aim: The aim of this investigation is to investigate the affect of caffeine on the heart rate of Daphnia (Water Fleas). Hypothesis: The heart rate of the Daphnia will increase when exposed to caffeine. Caffeine acts as a stimulant, which causes stimulatory neurotransmitters to be released in excess amounts. This makes the brain feel more alert and also increases mental activity. Therefore an increase in the heart rate is likely if more physical activity is taking place. Method: 1. Set up apparatus needed- 6 Daphnia, cavity slides, dropping pipettes, distilled water, caffeine tablets, cotton wool, glass beakers, test tubes, test tube rack, stop clock, filter paper, and microscope. 2. After equipment is set us, collect 6 Daphnia. Place 3 into pond water and 3 into caffeine solution. 3. Then place a thin layer of cotton wool onto the slides under the microscope. 4. Collect one Daphnia from the pond water, using the pipette and place onto cotton wool. Looking under the microscope, time its heartbeat for 15 seconds using a stop clock and record. 5. Wait for 2 minutes and then record the heartbeat again for 15 seconds. Ensure the stop clock is running continuously throughout. 6. Record the heartbeat of the Daphnia every 2 minutes for 15 seconds until you have recordings for the start, after 2 mins, 4 mins and 6 mins. 7. Repeat steps 4-6 another 2 times. This will ensure the results are reliable as the experiment would have been repeated several times. 8. After having repeated the experiment, change the cotton wool and repeat steps 4-7, this time using the Daphnia from the caffeine solution. Risk Assessment/ Safety: Wear gloves when working with biological specimen and ensure you wash hands after the practical as they may contain bacteria which could spread causing harm to others. Also make sure you wear lab coats in case of any spillage onto your clothes. Use goggles again to protect eyes, in case of spillage. Also wipe down surfaces and wash hands with anti- bacterial sprays/ soap to clean away any bacteria. Ethical Issues: Try to ensure that the Daphnia stay alive after use as they are living creatures too. To ensure the Daphnia stay alive, use pipettes when transferring the Daphnia from the solution, to the microscope and back into pond water.

Helping Autistic Students Shine in Mainstream Classroom

Helping Autistic Students Shine in Mainstream Classroom A type of neurodevelopmental disorder, autism delayed an affected child’s cognitive and language development by altering how nerve cells and their synapses (a structure that allows nerve cell to communicate with another cell) interact and organized. Delayed development in autistic children often results in other later life difficulties such as poor social and learning  skills. The Impact of Delayed Cognitive and Language Development in Learning Autism in children commonly occurs before the age of 3 and its common symptoms include child’s gradual withdrawal from social relations, deteriorating verbal skills, and repetitive stereotypical behaviors such as head-banging, spinning, rocking, hand-flapping, and so on. However, results of a recent study suggest the frequent vomiting, diarrhea, and infections among children are also symptoms of autism. Autistic school aged children are rarely placed in traditional classrooms due to their poor social skills and anxieties over a large group of people. Moreover, since autism has a profound effect on thinking and learning ability, they usually attend special classes and taught with teaching methods designed for specific impairments caused by the autistic disorder. However, teaching children with autism outside mainstream school classroom, according to study, does not resolve their difficulties in socialization, communication, thinking, and behavior. In fact, this type of arrangement deprived them opportunities to communicate, relate ideas, build social relationships, and cope with different social situations. Moreover, although most children with autism are not interested or appreciate social contacts, teaching strategies must remain socially oriented and instead of tolerating unhelpful attitude and behaviors provide opportunities for interaction and social skills development. You may also like these articles: Bright Sides of Academic Intellectuals We Call Nerds The Contribution of Academic Institutions in Childrens Well-Being Developing Students Creativity and Self-Expression through Crayons Learning Moral Values in College Movies Single-Parent Children Behavior Providing Opportunities for Communication, Interaction, and Confidence Building It is important to remember that socialization; communication, thinking and behavior are the most common difficulties experienced by students with autism thus teaching strategies should resolve all these issues simultaneously. Special classes, for example, satisfy autistic students’ need for isolation rather than identifying causes and reducing difficulty in developing a social relationship, encouraging communication and promoting positive thinking and behavior. Students in mainstream school classrooms have different perceptions in life but we should dwell on the reality that humans are passionate about sharing and often find fulfillment in helping others in need. Since most students with autism, regardless of teaching methods and classroom category, consistently need the support of those who care and understand their needs, teachers may find encouraging non-autistic and kindhearted students to help their less able peers beneficial in terms of social and cognitive skills development. For example, the perception and attitude of students with interaction problem may be improved by their peers interest and enthusiasm to interact with others. Similarly, since most children with autism disorder avoid social interaction due to lack of social skills and knowledge on how to make friends, behave in different situation, interpret peers’ expression and intent, and comply with social rules, a classroom filled with interacting, enthusiastic and cooperative students can deliver helpful social cues that they can put into practice when similar situation comes their away in the future. Inclusion education for students with autism can provide the opportunity to learn alongside peers in mainstream schools. It can deliver positive social cues that people with disabilities are not singled out or considered different in our society. It can help gradually develop a sense of community among autistic students, eliminate anxiety over a lack of social skills, increase enthusiasm for learning, and later shine through class performance and achievements.

Rhetorical analysis Essay Example | Topics and Well Written Essays - 1000 words - 2

Rhetorical analysis - Essay Example As a function of this particular means of analysis, this student will seek to provide feedback and analysis of personal reaction, a description and discussion of the audience that this announcement is appealing to, the underlying purpose, and the means by which individuals within the announcement are ultimately represented. In seeking to address each of these rhetorical issues, the student can hope to gain a more appropriate and well nuanced understanding of the motives and mechanisms that lie at the very heart of this specific public service announcement. Furthermore, by attempting to draw inference on each of these issues, it is the hope of this student that the reader and/or researcher will better to be able to understanding the public service announcement through the lens of analysis which will be presented. Firstly, with regards to this student’s reaction to the given piece, it was one that was immediately drawn to the high definition portrayal of a given setting with see mingly infinite small details occurring in rapid order within the field of vision of the viewer. This particular technique helped to build the suspense, in conjunction with the melodramatic music which was playing throughout the Public Service Announcement (PSA), and lead the viewer to focus solely on trying to locate the â€Å"reportable incident† that the text, speech, music, and setting foreboded. Similarly, with respect to the given audience for this Public Service Announcement (PSA), the viewer can assume that this extends to all citizens of responsible age. Such a broad generalization can of course be made due to the nature of the information that the PSA is trying to integrate with the viewer. As such, maximizing shareholder input is of course a primary interest to the individuals responsible for making the film (See Something Say Something Campaign, 3). Although each of the rhetorical levels of analysis which will herein be included are important, it is arguable that the very most important one is that of the rhetorical appeals that the PSA makes upon the viewer. The most powerful of these is the way that the PSA tugs upon the emotions of the viewer. This is affected by representing situations in a seemingly normal way; however, through utilizing sinister motives, references to the prior attacks of September 11th, the way in which our current world has changed, and the strong and ever-present feeling that there is something lurking beneath the surface, the PSA is able to engage the emotions of the viewer in a way that would otherwise not be possible. Moreover, by using images and slight of hand camera work that tells a story within a story which ultimately has a connection to a larger story (terrorism), the viewer is even further engaged as to the means whereby they can stand to affect a difference on this action being perpetrated within the world in which they live. This is interesting and powerful due to the fact that the PSA does not make any mention of a particular time or place. Instead, the instance itself and the ramifications thereof is enough to engage the shareholder to give up information to the authorities as a function of protecting themselves and society. With regards to the purpose, as has been stated up until this point, the purpose is to shock the viewer and spur a degree of future action based upon the representations that are alluded to on the screen. In this way, the filmmakers seek to

Discussion Posts About Type II Diabetes And FASD Essay

Discussion Posts About Type II Diabetes And FASD - Essay Example Efficient diabetes management needs demanding and continual self-care procedures and behaviors in various areas. For instance, measuring and testing glucose level, diet control, information update about diabetes from library and insulin injection. The patients are expected to record all the results obtained. Text messaging makes it easy for patients to send the blood glucose results to their doctor on time and in response receive intervention feedback to support self-care management (Sarnikar, Bennett & Gaynor, 2013).Discussion two I agree with Katherine Johnson that the introduction of FASD topic in high school sex education is effective in lowering the number of babies born with the disorder. Effective strategies to minimize FASD comprise of comprehensive and early education about the hazards of alcohol intake during pregnancy. In order to minimize the number of babies born with FASD, prevention is the best alternative. Sex education programs provided in the private and public scho ols is a suitable venue to teach about FASD (Miller, Blumenthal & Chamberlain, 2015). Such a program can assist in implementing CHOICES, which is a program for women about selecting healthy behaviors to prevent alcohol-exposed pregnancies. The teenagers can access information that assists women to learn how to abstain from alcohol and use birth control techniques effectively. In addition, the youth will benefit from addiction rehabilitation and correctional settings (Hanson, Wilton, & Langland, 2015).

Creoles & language evolution process Essay Example for Free

Creoles language evolution process Essay Creoles have generally been considered to have more complex formation processes than pidgins, which lie at an earlier stage in the language evolution process (Culpeper, 1997). The processes that drive the development of creoles and pidgins have been the subject of interest and debate to linguists for many decades. Some have hypothesized that the development of these forms has been driven by variables similar to those that drive the creation of languages. Some of these hypotheses have included biological approaches to creole and pidgin evolution, while others have posited synchronic methods (Adone Vainikka, 1999; Bickerton, 1999). Many of these synchronic and biological ideas are compelling highly challenging in their plausibility, employing ideas related to Universal Grammar as a means of illuminating creole and pidgin development. The development of pidgins has been considered to be less difficult to understand than that of creoles, mainly because of the precise phenomenon that pidgins describe. As a language form that develops from the mixing of two distinct languages, many have simply considered it to occur as a result of the mixing of two (or more) people groups that possess distinct languages. Yet, some complexity exists in the different scales to which pidgins might develop (Adone Vainikka, 1999). Furthermore, it is interesting to note that when the languages of a bilingual child develop, even at an early age, that child generally distinguishes between the two perfectly without mixing them (Culpeper, 1997). When languages exist together on larger scales could be when pidgins are more likely to develop, and this appears to stem from the likelihood that the multiplicity of languages is intelligible by a wider range of persons. When this is the case, it creates no real need for any one speaker to make the effort distinguish between them for purposes of being understood. Despite the fact that pidgins and creoles are distinct language forms, many consider pidgins as a form that occurs on the way to the formation of a creole. In fact, the definition of creolization given by Adone and Vainikka is â€Å"the process by which pidgins develop into creole languages† (1999, p. 76). Discussions regarding the relationship that creolization bears to language acquisition processes and language development have led to two distinct schools of thought. One has viewed creolizaiton as being an extended process that takes several generations to mature. Indeed, this process never ends but continues to develop alongside the development of the particular culture in which it occurs. The other school of thought has viewed the process of creolization as on that has the potential to occur suddenly, within only one generation (1999). The gradual development of creoles appears to be more consistent with the prevailing theories of language development. If creoles are viewed according to the definition above (as a product of pidgin development) then it would appear that such a fast development of the language would be very difficult. Such speedy development would afford little time for the creation of the pidgin itself before its further evolution into a fully developed creole. The mixing of more than one language appears to be a phenomenon that would take quite some time, as this would involve a certain degree of standardization concerning which parts of each language should be included in this pidgin. In addition, it would appear that more than one generation would be needed to allow the general spread of this understanding among the population. However, it would also seem that geographical and population-density concerns would have a bearing on the ability of the creole to develop and suffuse an entire region. It may also depend on the demographic of the individuals who act as the agents of this development. Those theorists who believe that creolization has the potential to develop within one generation have cited young children as being the agents of such change (Bickerton, 1991, cited in Adone Vainikka, 1999). This researcher argues that this form of â€Å"radical creole† develops through a Bioprogram that operates very closely with the theory of Universal Grammar. Such a development, therefore, is based on humans’ innate understanding of language, which is to some degree distinct from the language that is learned in any given cultural context. Because this theory posits humans as having a relationship to grammar that transcends the grammar rules of any given language, the development of a particular radical creole would be based on the similarity of the language variation put forth by each child despite the fact that they may not grow up in close proximity to each other (1991; 1999). This particular view of creolization is based on language evolution theories that take a biological or even genetic approach to language change (Mufwene, 2001; 2006). In the creole form used in Mauritius, for instance, the children have been found to make fewer â€Å"mistakes† that represent a non-conformity to the language than those found in many standardized, non-creole language (Adone Vainikka, 1999; Bickerton, 1999). Bickerton writes, â€Å"Children acquiring English and other noncreole languages make a number of â€Å"mistakes,† a very high percentage of which would be fully grammatical utterances if the children were acquiring a creole language† (1999, p. 66). The opposite of this does not appear to be true—children acquiring creole languages do not make as many mistakes that would be considered grammatical in a noncreole language such as English or French (1999). It would seem therefore that creole might be considered a more naturally occurring form of a given language as distilled through the human’s biological propensity toward language expression. However, while this supports the idea of Universal Grammar, it does not appear to offer much support of radical creolization, as the Mauritian Creole has been evolving for many generations. Creoles and pidgins are interesting in that they offer insight into the earlier stages of language development. Many ideas exist concerning the classification of these language forms. Theories also exist concerning how such forms are developed, as well as the relationship they have to each other and to the languages on which they are based. Biological and synchronic approaches have both pointed toward the idea of Universal Grammar as having a bearing on the development of these forms of language, and intriguing (yet inconclusive) discussions have come about as a result of research done in that direction. . References Adone, D. A. Vainikka. (1999). â€Å"Acquisition of Wh-questions in Mauritian creole. † Language creation and language change: creolization, diachrony, and development. Boston: MIT Press. p. 75-95. Bickerton, D. (1999). â€Å"How to acquire language without positive evidence: what acquisitionists can learn from creoles. Language creation and language change: creolization, diachrony, and development. Boston: MIT Press. p. 49-75. Bickerton, D. (1991). â€Å"Haunted by the specter of creole genesis. † Behavioral and Brain Sciences. 14: 364-366. Culpeper, J. (1997). History of English. Oxford: Routledge. Mufwene, S. S. (2001). The Ecology of Language Evolution. Cambridge: Cambridge UP. Mufwene, S. S. (2006). Language evolution : the population genetics way. Marges linguistiques, 11, 243-260.

Price of Glory :: essays papers

Price of Glory A new movie called "The Price of Glory" is opening Friday, March 31,2000 all over. However, this movie will only be out for two weeks, if the community does not support it. This a movie about a Latino boxing family and it is refreshing to see a movie about a Latino family where the roles are actually played by Latino actors. The movie stars Jimmy Smitts, Jon Seda, and Paul Rodriguez in a role you wouldn't expect. We got the chance to preview the movie last night and it is a great movie with a lot of comedy and still very heart-warming. An actor from American Me was there promoting the movie and he said that the African-American community has organized a group called the Weekend group and every time a new movie comes out starring an African-American actor or director over 2 million people go to the opening day and support the movie.They are trying to get a similar group started in the Latino community. Actor or director over 2 million people go to the opening day and support the movie.They are trying to get a similar group started in the Latino community. If you are tired of seeing us in roles of gang-bangers, gardeners, housemaids, here's a chance to do something about it and enjoy an excellent movie. The movie will not be getting a lot of publicity at all so spread the word, and if you see it and like it, go see it again! If it makes a difference, OZOMATLI is on the soundtrack!: Pass the word. The movie stars Jimmy Smits (formerly of N.Y.P.D. Blue): "...The Sacramento Hispanic Chamber or Commerce was responsible for bringing the premier of "The Price of Glory" to Sacramento. It is an excellent movie. You really have to go see it. At the premier they announced that the movie will begin showing on March 31st. They told us *how important it is to go see a movie the first two weekends that it is out.

Guillermo Financial Analysis Essay

Making a sound financial decision is a vital component of the success of a business. The business must conduct market research, description of products, services and marketing strategies, and setting principles for the business’s success. Expenses should be noted prior to writing a financial plan. The goal of a business is to operate on a predefined budget. Ensure there are no undefined or hidden cost that could cause problems later. The business plan helps the business to make day-to-day decisions on its operations. Teamâ€Å"D† will analysis Guillermo’s alternatives and make a recommendation on which alternative will enhance the businesses financial decision. Maintain Current Operational Levels One option available to Guillermo is to make no adjustments to the company’s current operations. This option supports the top concerns of acquisition from a larger firm and spending a large amount of cash on high-tech equipment investments, it does not solve the problem of a shrinking profit margin because of a rise in labor costs. Supporting the option to maintain current operations overlooks potential opportunities that are identified to allow the company to move away from its primary manufacturing role and act as a distributor for the Norwegian competitor. According to the assets, liabilities, and equity information provided by the University of Phoenix, sales growth is slowing to 1% from previous periods. These low profit margins willnot sustain Guillermo in the long-term;they will not improve if there is not a choicemade to adjust to the financial situation. Maintaining current operations does not address the shrinking profit margins. To continue to move Guillermo furniture in a positive direction, Mr. Navallez needs to apply some options already available and within the current operating structure. One option available to Guillermo is expanding the patented flame retardant process already in use within the manufacturing process, by applying a similar coating. This option requires no additional investment because Guillermo owns the equipment as part of the existing manufacturing process. The new coating adds value to the furniture, and makes it more appealing to consumers (University of Phoenix, 2009). The net present value of the project must be calculated in order todetermine ifthis is a strong option. For planning and budgeting purposes, a three-year life cycle is assumed for the coating project with an initial investment cost of $222,705 that is absorbed during the first year of the project. This produces a projected cash flow of $1,733,562, leaving Guillermo with a net income profit of $42,557. Net present value for the three-year project calculates to $197,171. Another option available and immediately implemented is to reduce inventory by quickly turning over products, thus increasing the cash flow. Planning an accurate budget supports the inventory overhead by reducing costs associated with maintaining inventory. The flex budget data shows that Guillermo furniture underestimated June operating expenses by $101,740. If these costs estimates were more closely tied to production costs, a substantial amount of cash would have been available to reinvest in other areas of the business. Closely managing this inventory will make more cash available for expansion in other areas of the company. Last year Guillermo experienced a $3,671 increase in its year-end inventory. Keeping a large amount of inventory on hand ties up cash, which otherwise can be investedin other areas of the business. Guillermo’s option to hold fast and maintain current course is setting the conditions for failure. However, to maintain its current course and improve its financial standing, Mr. Navallez can leverage small opportunities that maximize the financial condition by leveraging the existing patent and reducing inventory. High Tech Business Upgrade Guillermo’s high tech alternative is based off a process currently being used by one of the Norwegian competitors. It will allow the business to increase productivity but will also require a more skilled worker to operate the machinery. In choosing this alternative it predicts that sales will increase by 50% bringing in an increased revenue stream (University of Phoenix, 2009). In assessing this alternative looking at the net present value of future cash flows will help make this decision an easier one by noting the value it brings to the organization. Assuming that Guillermo expects to see a return on the investment within three years, this time period will be used in calculating the NPV. Using the three year time period with an interest rate of 7. 5% and a growth rate of sales at 1. 0403% the NPV can be calculated at $617,178. The firm’s predictions on projected sales has not been the most accurate when looking at historical information. Conducting a sensitivity analysis will further help to determine the value of this alternative using the net income as the adjusted variable. Assuming there will be a best, worst, and most likely outcome to future sales revenue, the projected sales number of $195,564 will act as the most likely outcome. By increasing this number by 10% and decreasing it by 10%, the best case and worst case scenarios can also be calculated respectively. These numbers will show how sensitive the NPV calculations are to the changes in net income. Under the best circumstances high tech alternative yields a net income of $215. 120 while the worst yields $176,008. These numbers translate into net present values of $617,486 under the best circumstances and $616,870 under the worse circumstances. If Guillermo decides to use the alternative funding for the expensive machinery becomes an issue. There are three main ways in which to fund the purchase of this equipment and the additional cost of employee labor. The additional costs can be self-funded if the available cash is available. This will increase the equity in the firm but this will also reduce the leverage the company currently enjoys. The company’s equity can be used to purchase the equipment. This will have the same effect as if Guillermo used personal funds since he is the sole owner of the furniture company. The equipment can be financed through secured debt financing which will increase leverage as well as provide additional tax benefits to the organization. And lastly, Guillermo can lease the equipment. Each of these alternatives provides unique tax benefits as well as pros and cons specific to each of these options. As Guillermo considers this alternative in comparison to other options the cost of maintenance, salvage costs, depreciation costs, and increased labor costs should be factored. These all impact the overall capital budgeting decision faced by Guillermo Furniture. Distribution/Broker Opportunities Guillermo’s second alternative is to become a broker for one of the Norwegian competitors. The company has been looking for channels to distribute in North America as it has chosen not to operate furniture outlets but instead to rely solely on chain distribution (University of Phoenix, 2009). Guillermo’s existing business relationships afford him the opportunity to coordinate a distributor network that generates a new form of revenue for the company. This new stream of income can help offset some of the financial challenges that have emerged as a result of a competitive furniture market and increasing costs. In addition to becoming a broker, Guillermo can also continue offering some of his high end custom products. To determine if becoming a broker is the best option, Guillermo will evaluate the NPV and WACC for the proposed project. To calculate the NPV, Guillermo must consider the investment time period and the discount rate. In this case, Guillermo will review a period of 20 years. When calculating, the need to remove the income tax from the net profit and then re-add the depreciation back in. Next, consider the value of the company’s equipment. For the purpose of this paper, it will be assumed at $100,000,000 with a straight-lined depreciation of $100,000 yearly, over a 10 year period. Once the ten years is complete, the before tax income will increase for the broker option by $100,000. The cash flow will be reduced by 42% since Guillermo will have to pay the taxes on the increase. Since the building will be completely depreciated after 17 years, the net income before taxes will be $50,000. The net present value for the broker option over the 20 year period at 10% will be $4,125,109. 02.

Aspects of Contract and Business Law Essay

Laws, contracts and customs are rules that shape our everyday lives. These date back for centuries. There are a number of different elements that make up a valid contract that can be used in business today, these consist of the following. Offer Offers are made to sell or buy a product from an individual or company. Unilateral offers are offers that apply to everyone, i.e. an advert in a newspaper. An offer must be precise, specific and certain. In order for there to be a contract then an offer must first be in place. Rocky Tops offer indoor climbing sessions to the public upon which they choose to accept or not, depending on the price. Their offer to host indoor climbing lessons must be clear on what the customer will get in return for their money, this would be things such as how long the sessions last, what will be available to them and whether equipment is included within the price. Consideration Consideration is when an individual or company assesses what they would get out of the offer and what benefit it would be to them. So when Nick saw the poster and went to buy a new set of ropes and crampons he had to consider what would he was getting out of the deal. He has to hand over his cash in order to receive the ropes and crampons and needs to assess whether it is a beneficial outcome to him. Two Parties A contract is between two parties. One contract cannot provide details for anymore participants as it wouldn’t be certain enough. In order for it is certain one contract is kept between two parties. One party will offer a deal and the other party has to consider whether to accept it or not. An example of a contract formed between two parties within the case study is Rocky Tops and Julie. This is when Julie decides to book a block of 6 climbing lessons and signs a document stating that the sessions can be cancelled by either herself or Rocky Tops within 7 days’ notice. Capacity In order to accept an offer you must have the capacity to do so. This requires you to be above the age of 18 and in the right state of mind to carry out the deal with full knowledge of what you are getting into (i.e. you can’t be under the influence of alcohol or drugs). Rocky Tops is formed by a partnership between Bill and Ben. When they anticipated to both make Rocky Tops into a partnership they both had the right capacity to do so, this means they could make the decision individually to go ahead with the partnership contract in which they are both legally bound to. Acceptance Acceptance is when both parties agree to the terms and conditions stated in the contract and are both aware that they are legally bound to the contract. When an individual accepts the offer the contract is signed. Rocky Tops accepted an offer from Weathering Heights as they agreed to purchase  £50,000 worth of equipment to be dispatched and delivered by 1st February 2011. They agreed to the terms and conditions and both parties are legally bound to the contract. Communication Communication between the two parties needs to be consistent as each individual needs to be clear on what they are agreeing to and also needs to be kept in the loop should anything change in the contract. When writing up the contract it should be clearly communicated, especially with price. The buyer must be aware of the final cost because if the price included contained hidden costs then the contact isn’t valid and there are grounds for complaint. Bill and Ben, the owners of Rocky Tops, had to communicate with Julie in order to tell her that her third lesson has been cancelled. They did so 10 days prior to the third lesson via a letter. The letter stated that if she fails to rebook within one week she will forfeit her money for that session. Legality When writing up the contact everything stated has to be legal. You can’t put anything that is against the law as it will make the contract invalid. Rocky Tops did this when creating a sales contract with Julie when she wanted to book a block of 6 climbing lessons. They had to make sure that everything stated in the contract was all legal in order to prevent the contract falling through or being taken to court. Intention When an individual or company decides to accept the contract they must do so with the right intentions. This means that when they sign the contract they are actually willing to carry it out and are serious about it. This is evident in the case study when Rocky Tops agreed to purchasing  £50,000 worth of equipment from Weather Heights. This was a contract that the terms were defined by the supplier. Rocky Tops entered with the right intentions as they actually meant to go through with the contract. Case Study Contracts: â€Å"Bill and Ben are keen rock-climbers and wish to establish a new business† Partnership contract â€Å"They aim to have their grand opening on 1st March 2011 and already have premises confirmed† Estate agent contract â€Å"Rocky Tops have agreed to purchase 50,000 worth of equipment from Weather Heights to be dispatched and delivered by 1st February 2011† Terms of supplier contract â€Å"Rock Tops will also be offering instruction and lessons on their indoor climbing wall to both novice rock climbers and the more experienced† Liability Insurance Contract â€Å"Nick sees the poster and buys a new set of ropes and crampons† Sales Contract â€Å"Julie goes to Rock Tops and books a block of 6 climbing lessons and signs a document stating that the sessions can be cancelled by either herself or Rocky Tops within 7 days notice†

Functions of a Job Description

Functions of a Job Description Job analysis is the foundation of a well-articulated job description that is crucial when recruiting new employees and carrying out performance appraisals for current employees. Job analysis is useful when identifying the attributes of the job viz. general, functional, physical, and education attributes.Advertising We will write a custom essay sample on Functions of a Job Description specifically for you for only $16.05 $11/page Learn More The human resources managers use job analysis to identify the general attributes of the job such as the title of the position, location, department, division, and pay grade. General attributes provide an overview of what the job entails and where it will be, by stating the exact location, division and department of job. Job analysis helps human resource managers in identifying the functional attributes of the job. Functional attributes determine the responsibilities that an employee in a specified position should perform t o meet the requirement of the job satisfactorily. It helps to emphasize on the purpose of the job, which helps to avoid confusion during the orientation period after recruiting new employees, which is a contributing factor to employee turnover. Functional attributes also determine the chain of command and in return chain of command establishes whom the employee in a position is answerable. It also establishes employees in lower positions who report to the individual in the position. Job analysis determines the education, skills, and experience required by a candidate for a given job in order to carry out the job effectively and efficiently. It helps managers to determine the educational level or equivalent appropriate qualification for the job and previous work background. Job analysis also establishes the skills that a potential candidate must possess to suit the job requirements. Moreover, job analysis helps to determine the physical attributes required for the position including age, gender, height, weight, and other physical characteristics. Some jobs require general physical attributes while others require an individual with specific physical characteristics that are crucial to perform the job effectively. Job description is useful during recruitment and selection of new employees. It provides information that determines the selection criteria, informs candidates on the nature of the job, and ensures the orientation of new employees is successful (Fowler 2). Job description helps human resources manager to determine the expected results for a position during performance management.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It helps in determining appropriate measures for measuring performance when carrying out performance appraisal to identify training needs for individual employees. This helps when reprimanding employees who are not performing th eir duties and responsibilities as expected. It also helps in recognizing and promoting employees whose performance is excellent. Moreover, job description plays a critical role when deciding how to tailor compensation and reward packages for the organization’s employees. When the organization is using monetary rewards to motivate its employees, the job descriptions is useful in evaluating performance of individual employees and hence determines which employees deserve rewards. A job description articulates the responsibilities for a position as well as the pay grade for the position. These are critical factors when calculating the pay commensurate for the position in the industry. This assists the organization in case an employee decides to institute legal proceedings against the organization for low pay. The job description also provides the skills, educational level, experience, and physical attributes for a position in the organization. It acts as a defense for the organi zation in case an applicant institutes legal proceeding against the organization for discrimination during recruitment and selection process. Fowler, Alan. Writing job descriptions. London: CIPD Publishing, 2003. Print.

Definition of Clipping in Linguistics

Definition of Clipping in Linguistics In morphology, clipping is the process of forming a new word by dropping one or more syllables from a polysyllabic word, such as cellphone  from cellular phone.  In other words, clipping refers to part of a word that serves  for  the whole, such as  ad  and  phone from advertisement and telephone,  respectively.  The term is also known as a  clipped form, clipped word, shortening, and truncation. A clipped form generally has the same denotative meaning as the word it comes from, but its regarded as more colloquial and informal. Clipping also makes it easier to spell and write many words. For example, a clipped form may replace the original word in everyday usage- such as the use of  piano in place of pianoforte. Examples and Observations Some of the most common products of clipping are names- Liz, Ron, Rob, and Sue, which are shortened forms of  Elizabeth, Ronald, Robert, and Susan,  say  W. OGrady, J. Archibald, M. Aronoff, and J. Rees-Miller in their text  Contemporary Linguistics: An Introduction. They note that clipping is especially popular in the speech of students, where it has yielded forms like prof for professor, phys-ed for physical education, and  poli-sci for political science. However, many clipped forms have also been accepted in general usage: doc, ad, auto, lab, sub, porn, demo, and condo. The authors add that: A more recent example of this sort that has become part of general English vocabulary is fax, from facsimile (meaning exact copy or reproduction). Other examples of clipped forms in English include biz, caps, celebs, deli, exam, flu, gator, hippo, hood, info, intro, lab, limo, mayo, max, perm, photo, ref, reps, rhino, sax, stats, temp, thru, tux, ump, veep, and vet. Clipping Basics As noted, clipped words form through a social process, such as students preferring to use shortened forms of common terms, as noted in Contemporary Linguistics. The same kind of social forces lead to the creation of clipped words in other English-speaking countries such as Britain, notes David Crystal in The Cambridge Encyclopedia of the English Language. There are also several clippings which retain material from more than one part of the word, such as maths (UK), gents, and specs....Several clipped forms also show adaptation, such as fries (from french fried potatoes), Betty (from Elizabeth), and Bill (from William). Clipped words are not  abbreviations,  contractions, or  diminutives. True, an  abbreviation is a shortened form of a word or phrase. But abbreviations often end with a period, such as  Jan.  for  January, and are clearly understood to be stand-ins for the full term.  A contraction is a word or phrase- such as thats, a form of  that has- that has been shortened by dropping one or more letters. In writing, an apostrophe takes the place of the missing letters.  A  diminutive is a word form or  suffix  that indicates smallness,  such as  doggie  for  dog  and  Tommie  for  Thomas.   Types of Clipping There are several types of clipping, including  final, initial, and complex. Final clipping, also called  apocope, is just what the term implies: clipping or cutting off the last syllable or syllables of a word to form the clipped term, such as  info  for information and gas for gasoline. Initial clipping, also called apheresis, is  the clipping of the initial part of the beginning of the word,  also called  fore-clipping, notes the Journal of English Lexicology.  Examples of fore-clipping include  bot  for  robot  and  chute  for parachute. Complex clipping, as the name implies, is more involved. It is the shortening of a compound word by preserving and combining its initial parts (or first syllables), says  ESL.ph. Examples include: Sci-fi for  science  fictionSitcom for  situation  comedyGrandma for grandmotherPerm for permanent waveShrink for head  shrinker As you see, clipped words are not always respectful terms. Indeed, some great literary figures vigorously opposed them, such as Jonathan Swift, who made his feelings clear in the tellingly named A Proposal for Correcting, Improving and Ascertaining the English Tongue, published in 1712. He saw clipping as a symptom of barbaric social forces that had to be tamped down: This perpetual Disposition to shorten our Words, by retrenching the Vowels, is nothing else but a tendency to lapse into the Barbarity of those Northern Nations from whom we are descended, and whose Languages labour all under the same Defect. So, the next time you hear or use a clipped word, do so knowing that it is considered acceptable in English but remember that these shortened terms have a long and somewhat controversial history.

Segmentation and Targeting Essay Example | Topics and Well Written Essays - 750 words

Segmentation and Targeting - Essay Example Starbuck has experienced tremendous growth since it was founded. Identify the company’s target market and positioning strategy The level of coffee consumption in the United States has been on a downward trend, especially in the late twentieth century. However, Starbuck has been quite cautious when choosing its target markets. A target market can simply be defined as a group of consumers who share the same interests that a particular company selects to serve. The process of choosing a target market can be undertaken by evaluating social, environmental, political, and competitive factors. Consumers bargaining power and entry barriers all fall under the category of market factors. The prices offered by Starbucks were extremely high and the company was trying to develop a new culture for its customers. Considering that Starbuck was very careful when it came to coffee production, the company managed to maintain a stable relationship with its suppliers hence, it faced minimal threat s and competition (Starbucks Corporation SWOT Analysis, 2008). Office employees with both middle and high revenue were the sole target for Starbuck. Schultz wanted Starbuck to be the place where people could meet and relax on their way home, after work and socialize with each other. Therefore, the company was aggressive in meeting the needs of the consumers. Great consideration was also placed on the arrangement of the store. Target market can be executed in various ways namely concentrated, distinguished and undistinguished (Kotler & Armstrong, 2004). The concentrated strategy focuses its efforts on a single market section and develops and maintains an exclusive approach for every section. The distinguished approach reaches out to the market by creating distinct products and promoting the programs for the various sections. The undistinguished strategy on the other targets the whole market using a single (Kotler & Armstrong, 2004). Starbuck adapted the undistinguished strategy to ma rket their products. The company measured the whole market as one single section. The main obstacle that Starbuck faced when it employed this strategy is the development of a brand that would satisfy the needs of all customers. Nevertheless, Starbuck did not compromise any of its services hence, they did everything they could in order to produce a quality product. A company must choose which position it wishes to occupy in the market after identifying its target. The positioning entails the way consumers define a particular product in terms of quality, size, price and performance and several other factors. Previously, Starbuck had been using transactional marketing where profit was obtained mainly from reserved customers who had a long-term relationship with the company. However, the customer retention approach aims at enchantment instead of consumer fulfillment. Starbuck later discovered that public opinion was a better approach. This kind of strategy takes a long time to thrive, t hough the benefits are worthwhile (Brassington & Pettit, 2000). How does their product line fit with their target market and positioning? Does it make sense? Starbuck began to create high quality products and services to its consumers. Schultz was aware of the fact that coffee is indeed perishable hence, he emphasized on the production of quality products by supervising each stage of coffee manufacture. Whole bean coffee was purchased from countries such as Kenyan and Ethiopia (Stanley, 2002). The coffee was then roasted and

Nursing Professional Behavior Essay Example | Topics and Well Written Essays - 500 words

Nursing Professional Behavior - Essay Example Whatever the debate, one thing is clear, nurses are expected to conduct themselves in a professional manner and exude pleasantness at all times. Therefore the purpose of this paper is to study in depth the nursing professional behavior in a bid to understand what one is expected to require of a nurse. Before proceeding further one may be curious to ask, do the traditional nurse uniforms maketh a nurse is it the behavior that communicates professionalism The answer to this may be varied but popular opinion holds that both play an important role i.e. it is crucial that a nurse be courteous, and dress the part. Dressing helps the nurses give a good first impression as well as appear more trustworthy to the patient which is the first step in surmounting the primary obstacle in the profession. On the other hand the greater challenge lies in sustaining this trust throughout the period which the patient is under hospital care. No doubt this can be strenuous because so much is expected from them.

Earth and space sciences Term Paper Example | Topics and Well Written Essays - 1000 words

Earth and space sciences - Term Paper Example Though volcanoes are now known to be works of the Earth and its movements, and not of long-ago worshipped deities, their awesome power of destruction and even fiery beauty is still regarded with reverence by some, as much today as it was thousands of years ago. What is different, however, is that scientists now have the means and research to predict whether or not eruptions may occur. In the documentary Deadliest Volcanoes, several new research methods are explored, from the simplicity of a new generation of Global Positioning Satellites (GPS) and their accompanying earth-bound sensors, to the testing of gases and water, to the harnessing of cosmic rays and drilling that goes deep below the surfaces of the planet. Alongside learning about these methods, viewers are invited on a fascinating trip to inspect some of the best and lesser-known volcanoes of the Earth. In Iceland, new generations of sensors are being explored by scientist Sigrun Hreinsdottir on the volcano Eyjafjallajokull. Though volcanoes throughout the world are routinely tracked by means of GPS as well as seismometers, the aim of the new sensors is to track the flow of magma deep underground via movements of the surface of the Earth. The theory that was tested was that magma, in flowing into a volcano, will force the surface above it to move outward, thus allowing for predictions as to the size and the force of the eruption. The new GPS sensors that have been installed to help with these predictions are so sensitive that they can measure the movement of the earth to an eighth of an inch, according to Deadliest Volcanoes. This theory was put into action when, in March 2010, though the sensors moved only centimeters a day, all sensors began to move outward from the known central crater in the volcano Eyjafjallajokull. By March 4, all sensors were showing uniform outward-motion movements, and on March 20, 2010, the volcano erupted. Contrary to movie-going belief, however, the eruption was not over qu ickly. The previous time that Eyjafjallajokull had erupted, prior to 2010, it lasted from 1821 to 1823, a full two years (Hendry). The main difference is that for this eruption, with the work of Ms. Hreinsdottir, it was able to be predicted, and a scientific theory was proved in regards to volcanoes along with the behavior of the underground magma within them, without any loss of life. Another new method of predicting eruptions involves harnessing the result of cosmic rays, or muons. In employing this method, detectors are used that will collect muons entering the atmosphere of the Earth and passing through the solid-rock formations of the volcanoes. Developed by Hiroyuki Tanaka of the University of Tokyo, the basics of his theory state that in using the muons, the density of the volcano, as well as subterranean imaging of what lies underneath the part above the surface, can provide a viable means of mapping and measuring what lies underneath, unseen to the naked eye. This method wa s hoped to be especially useful when dealing with soft-crust or thin-crust areas of a volcano that cannot be reached easily by other means such as climbing or rappelling, or when conditions made it

Analysis of Information Technology in Public Sector

Analysis of Information Technology in Public Sector Chapter 1 Introduction Countries and governments in the world try to develop and extend their business and economies throughout built relation and agreements among them for the exchange and transaction for different kind of trades through out what call e-government to facilitate communicating and transmitting the information between these countries, and to achieve these, they need to adopt the information technology as infrastructure for e-government purposes (Traunmiiller and Klaus Lenk, 2002). So, information technology IT, digital and networking considered a crucial requirements for the companies to extend their operation scope in the global. So organizational spending on information technology (IT) and utilize the technology to support different strategic and operational objectives to give the strength for the competitive strategy (support the different aspects of business), (Venkatesh Morris Davis Davis, 2003). Therefore, Information technology can be defined in various ways Like information technology includes hardware, software and telecommunication equipment which is used to capture, process, and store and distribute information ( Global text -information system-Richard T. Watson -2007Â ¬chapter 1). Also information technology refers to office, computing machines, communications equipment, instruments, photocopiers and related equipment, and software and related services (Brynjolfsson, 1991). Even Information Technology (IT) refers to Any equipment, or interconnected system or subsystem of equipment which is used in the automatic acquisition, storage, manipulation, management, movement, control, display, switching, interchange, transmission. (DODD 4630.5, January 11, 2002). when the companies attempt to adopt the technology they face problems about the acceptance of the employees for the technology , some companies still cant predict the success from implementing new technology among the employees, some fail in adopting particular technology and some face resistance for accepting or adopting the technology, another companies didnt get the benefits that they expect from accepting or adopting the technology ,therefore, the companies turn to study the technology users conceptual about technology and the factors that could affect the acceptance for the technology (Alsohybe, 2007). Since information technology is supporting our economy throughout the reductions in the cost of obtaining, processing, and transmitting information are changing the way we do business so no company can escape its effects. General Managers know the importance of information technology and how it effect in the work. As more and more they spend their investment capital and their time in information technology and its effects, an executive have a growing awareness that the technology can no longer be the exclusive area of IT departments or IS departments, Executives recognize the need to become directly involved in the management of the new technology since they see their competitors use information for competitive advantage, These In the face of rapid change, however, they dont know how (S Rivard, L Raymond, D Verreault, 2006). In order to help managers respond to the challenges of the information developing and how will advances in information technology affect competition and the sources of competitive advantage and what are the opportunities for investing in information technology. For that managers must first understand the information technology (Yen Subramanian chino, 1997). So this study is going to examine the factors that influence information technology acceptance in the public sector in the republic of YEMEN to enhance the accepting, adopting and the usage of information technology among the workers in the public sector. Beside facilitate the information transaction between the managements and between the government utilities with spotlight in the role of information technology strategies in these utilities to support the accepting, adoption for the technology. Even this study is going to examine the support of the government to adopt the information technology as government infrastructure toward E-government. Republic of Yemens Background The Republic of Yemen is an Arab country located in the southern part of the Arabian Peninsula. It is bounded on the north by Saudi Arabia and by the Arab Sea. Oman lies in the west of the Republic of Yemen and the Red Sea lies in the west of the Republic of Yemen. The total area of the Republic of Yemen is about 555,000 square Kilometer, and the population of the Republic of Yemen is 18 million. The official language of the country is Arabic and Islam is the official religion of the country. The ethnic groups in the Republic of Yemen are predominantly Arab, but also Afro-Arab, South Asians, Europeans. The Yemeni Rial (YR) is the official currency unit, but visitors can exchange most of the international currencies in exchange establishments or banks all over towns. Currently, the Republic of Yemen is enjoying a stable political, economic, and social system based on respect and openness with the rest of the world. This stability provides an opportunity for the country to improve its economy and service provision to its citizen and move along with the rest of the world. The Republic of Yemen has three national independence days: September 26, 1962 when the king of North the Republic of Yemen, at that time, was overthrown and making the country a republic instead of a kingdom, November 30, 1967 when South the Republic of Yemen, at that time, had become independent from United Kingdom. The Unification Day on May 22, 1990, when the Republic of Yemen was established by the merger of South the Republic of Yemen and North the Republic of Yemen. The legal system of the Republic of Yemen is based on Islamic law, Turkish law, English common law, and local tribal customary law. The Republic of Yemen is one of the poorest countries in the Arab World. It has reported strong growth since 2000, and its economic fortunes depend mostly on oil. (CIA The World Fact book Yemen profile about Yemen, 2005: Countries, L. D, 2009) Since the unification of the Republic of Yemen in 1990, the president was determined to establish a new way of governance. The government represented by the president initiated a plan to develop the new country infrastructure and build a democratic administrative system, which is responsible for the provision of public services to all Yemenis whether in the country or abroad. Since 1990, the Republic of Yemen has been trying to pursue a clear social strategy for developing new sources of income for its people, find new ways of investment in the country, reform the government, and establish new private sector participation to enhance the economical growth of the country (Ministry of Development, Republic of Yemen, 2000). The main objective of the government now and then was to improve the efficiency of the governmental administrative capabilities for better and improved services. The Republic of Yemen long-terms strategy aimed to develop a reliable and efficient administration and government by improving and reforming its ministries and institutions to deliver better public services for all its citizens and gain recognition around the world. However, not all the goals were aimed at improving the governmental functions were achieved. There are still problems facing the government plan to reform like, inflated bureaucracy, lack of collaboration between ministries and agencies, illiteracy, and a lack of direct vision of the future of the country. In its attempt to overcome these problems, the government of the Republic of Yemen has launched a reform project using information technology to implement e-government in the next couple of Years. The implementation of information technology will lead into collaboration between governmental agencies and lead to integrated databases that can be accessed by any agency any time thus delivering rapid and efficient service to the public. Communication and Information Technology in the Republic of Yemen Comparing to other countries around the world, The Republic of Yemen is still lagging in term of using information technology. Tables 1 and 2 compare the Republic of Yemen to other countries around the world and show that the Republic of Yemen is still one of the lowest countries in term of using computers and Internet, telephone usage, and e government readiness. This study was prepared by the National Information Center of the Republic of Yemen, which was submitted to the Republic of Yemens Presidential Office and to the Shura Council on June 2005 as part of a workshop title E-government between reality and expected goals in the Republic of Yemen (Alsohybe, 2007). Table l : Computers for Every 100 People and Internet Usage per 100 People for the World and for Some Countries Including the Republic of Yemen Country/Group PC Percentage (%) per 100 people Internet usage per 100 people The World 7.74 15.47 Arab World 2.04 5.57 U.S.A 65.89 55.14 Canada 48.7 51.28 Malaysia 14.68 31.97 Egypt 1.66 2.82 Yemen 0.79 0.51 Note: E-Government between Reality and Expected Goals in the Republic of Yemen, by (Yemen, National Information Center, 2005. Sanaa, Yemen, p.10). Table 2: E-government Readiness for Some Countries Including the Republic of Yemen Country Web Measurement Communications Human Resources General Indicator international U.S.A 1.00 .0770 .0970 .0913 1 Canada 0.873 0.668 0.970 0.837 7 Malaysia 0.490 0.302 0.830 0.541 42 Egypt 0.100 0_066 0.630 0.265 136 Yemen 0.054 0.040 0.490 0.195 154 Note: E-Government between Reality and Expected Goals in the Republic of Yemen, by (Yemen National Information Center, 2005, Sanaa, Yemen, p. Background of the Problem In the increasingly global today, information technology (IT) spread unpredictably that because IT considers substantial investment for organizations in all different aspects. Technology used to support the strategy and operational goals Countries and governments all over the world try to develop and extend their business and economies throughout built relation and agreements among them for the exchange and transaction for different trade aspects through out what call e=government to facilitate communicating and transmitting the information between these countries, and to achieve these, there is need to adopt the information technology as infrastructure for E-government purposes. (Traunmuller and Klaus Lenk, 2002) But unfortunately acquiring appropriate IT is not a sufficient condition for utilizing it effectively. Information technology importance for adopt E-government and in order to avoid the failure in adopting E-government. Also because the change in the environment and technology the companies trying to keep going with these changes. The companies spend a lot in investing in the technology in order to empower its internal, external performance and the productivity (Alsohybe, 2007). Some employees in the organizations not used the IT effectively or are not used, despite the extending in the investment in IT. This led the organization to inappropriate investment and west the opportunities even remain the company undeveloped. So the workers in IS and the management under pressure to locate the financial and organizational benefits from the IT investment. In order to help managers and IS practitioners to determine the factors or the motivators for IT usage and the acceptance of individuals for IT usage in order to reduce the cost and attain the maximum return of the investment in IT from the beginning (Lopez Manson, 1997; Dadayan Ferro, 2005). Problem statement The problem statements is that it is expected that all companies adopting, using effectively and having information technology, however, in the reality, not all the companies adopt, use effectively or use the information technology. However, in the reality, not all employees in those organizations accept, adopt, use effectively or use the information technology. That means there is a gap between the ideal or the maximum usage for the information technology among the Yemeni government employees and the reality or the actual usage for the information technology inside those organizations. This leads to investigate or examine the determinants and characteristics such as (individual characteristics, system characteristics, social characteristics, institutional characteristics) which are of effecting in using or adopting such technology. Many researchers in information technology IT and information system IS support the necessity for study the factors affecting the IT acceptance and its relation with the employees performance: The study was conducted by (Venkatesh Morris Davis Davis, 2003) to compare eight models and validate the new theory named the unified model The study recommended that: Future research should identify the underlying influential mechanisms potential candidates here include computer literacy and social or cultural background, among others. Even The role of social influence and its change over time and may help explain some of the equivocal results helping to clarify the contingent nature of social influences. Current theoretical perspectives on individual acceptance are notably weak in providing prescriptive guidance to designers. For example applying any of the models might inform a designer that some set of individuals might find a new system difficult to use. Even the study recommended future study include system characteristics and self-efficacy And task technology fit. The study said that further work should attempt to identify and test additional boundary conditions of the model UTAUT in an attempt to provide an even richer understanding of technology adoption and usage behavior. Even different user groups, individuals in different functional areas and other organizational contexts (public or government institutions) Another study was conducted in SAUDIA ARABI (AL Gahtani, 2004) to examine the technology acceptance theory in their culture recommended more studies in the technology acceptance with focusing in the social and culture factors and using different methodologies. Also the study which conducted by (Gorke, 2006) mention about the important of farther research for determining the factors influence the decision of using particular system and the acceptance for any new system. Even the study (Yalcinkaya B.A M.S, 2007) which conducted in TURKISH in police office recommended for more studies considering other possible psychosocial or contextual variables that may affect behavioral intention of information technology usage. Beside The study (Almutairi, 2007) which conducted in Kuwaiti ministries to examine the technology acceptance theory in their culture found that there is needed to test the TAM in other culture to insure is it globalization of the model and the possibility to use in different cultures. More over The study was conducted in china (Kim lee law, 2007) This study makes an attempt to investigate the relationship between antecedents including information system quality, perceived value, and users acceptance of hotel front office systems (HFOSs) and the Results show information system quality affects users beliefs in HFOSs, it is important to realize that other factors may also play an important role in user beliefs. These factors include computer use experience and the study suggested Different studies can be performed on IT, targeting other technology systems .it is important to find factors other than perceived ease of use, perceived usefulness, and perceived value that can affect the attitude towards technology acceptance. A few areas can be further examined in future studies in hotels as well as in other organizations. Even the study was conducted by (Smith, 2008) recommended more study for the technology acceptance within the private and the public sectors. According to (Agarwal, 2000) the importance of individual differences as a significant theoretical construct in technology acceptance is indisputable. Also, he recommends for farther studies in the training as individual difference variables. Even, the study supports that technology acceptance can be facilitated by utilizing other interventions that directly affect beliefs such as training and developing a learning culture. Also, in YEMEN the usage of the information is 10% from the system capability and that was not expected. So, there is need for investigate the reasons which inhibited the organization from getting the ideal usage from the system (wards from the minister of information technology and the vice general manager of the PTC public telecommunication corporation in Yemen KAKAL AL JABRI KAMAL HASAN, 2007). Therefore, there is a concurrent need to develop and gain empirical support for models of technology acceptance within the public sector, and to examine technology acceptance and utilization issues among public employees to improve the success of IS implementation in this arena and to explore the government role to support the adoption for information technology within the public utilities employees even as strategy or as logistic support. Even examine the role of the information technology strategy in controlling the factors influence the acceptance for technology to develop and improve the employees performance. This paper presents more comprehensive, by using model of technology acceptance and suggest testing it in public sector (Alsohybe, 2007). Research Objectives 1. To examine the status of technology acceptance and utilization issues among public employees to improve the success of IS acceptance and implementation in the following theory: To examine individual differences which are effecting on the acceptance for any new technology among the employees in the public sector. To examine which of system feature that influences in acceptance the technology To examine the social factors that influences the acceptance for any new technology among the employees in the public sector. To examine institutional factors which are influencing the acceptance for any new technology among the employees in the public sector. 2 To evaluate the role of strategy in affecting on the factors that influence the acceptance for any new technology. Research questions To examine the status of technology acceptance and utilization issues among public employees to improve the success of IS acceptance and implementation in the following theory: Is there effect for individual differences on the acceptance for any new technology among the employees in the public sector? Are there effects for the system feature on the acceptance for any new technology? What are the influences of the social factors on the acceptance for any new technology among the employees in the public sector? Is there effect for the institutional factors on the acceptance for any new technology among the employees in the public sector? What is the role of strategy in affecting the factors that influence the acceptance for any new technology? Purpose of the study The study plans to examine the status of technology acceptance and utilization issues among managers and employees in the public sector as individuals to~ improve the success of IS acceptance and implementation in this area. This study aims to explore the government role to support the adoption for information technology within the employees in the public sector. Even, the study will evaluate the strategy role in controlling the variables that influences the acceptance for the information technology, and explore the information technology company characteristics that have been used in public companies in Yemen. The government of the Republic of Yemen has an opportunity to improve the progresses and prepares its people to meet the challenges of accepting and implementing information technology in the work place to provide information and services for its citizens from any place at any time. By using IT, government of the Republic of Yemen will be able to overcome the communication problem, improve government efficiency, develop alternative sources of income, and improve the livelihood of all its citizens. The Yemeni government is committed to improve the way it is conducting its day-to-day work by adopting an information technology. Scope of study The study will conduct in the public sector in the republic of Yemen. The study target will be the managers and employees as individuals in the ministries and some utilities belong to the government. This will be achieved by survey Significance of the Study According to the study (Smith, 2008) which aimed to delineate IT differences between the public and private sectors. The study argued that private sector using the information technology more than the public sector that due to many reasons individual differences is one of these reasons, so this study was encouraged to study the acceptance and implementation of the information technology among the individuals in the public sector. Even, this study is trying to add the culture as independent variable for the technology acceptance model TAM, TAM2 and TAM3 as empirical study and contribution, this research will examine the acceptance and implementation of technologies in a very conservative and traditional society like The Republic of Yemen society where culture and religion dominate the way people live and perceive changes around them and can affect their acceptance or resentment of such innovation. Also, the study combined TAM, TAM2 by setting the attitude as mediated in the relation between the believes perceived ease of use, perceived usefulness and the intention to use which was deleted in the technology acceptance model TAM2 and TAM3. Also, many studies were conducted to examine three variables affecting the technology acceptance such as individual differences, system feature and social influence and some studies examine individual differences, system feature and institutional factors, however, this study aims to examine the four factors because of the effect of each variable in the acceptance of the technology and its effect on the other variables. Also, this study uses mixed theories to give more explanatory power for the technology acceptance. Also, this study aims to predicting the behavior of the managers and employees for accept the information technology is critical issue for the companies because the important of the information technology in the government utilities in order to enhance its internal and external performance in facilitating the work flaw and smooth transferring of the information among the individuals in the different department in one unit even between the units in the public sector. Chapter 2 Summary for chapter 1 From-the -previous chapter which presents the problem statement, accept, adopting, using effectively and using information technology, however, in the reality, not all employees in those organizations accept, adopting, using, effectively and using the information technology, his means there is a gap between the ideal usage for the information technology among the employees of the Yemeni government and the reality of the usage for the technology inside those organizations. This leads to investigate and examine the determinants and characteristics (individual differences, system characteristic, social characteristics, institutional characteristic) which are effecting in accepting, adopting for such technology. 2.1 Introduction 2.1.1- The importance of Information Technology Rapidly advanced scientific and technological innovations, economic turbulence and uncertainty are some factors that underlie the importance of information technology investment. IT enables organizations to have the capabilities to do some adaptations proactively, so IT becomes an integral part, even a pivotal part of business activities and processes undertaken by any organization (Chau Hu, 2002), from that, question appears about the necessity to invest in IT in order to the organizations can get the benefits from adopting the information technology and to insure the success in the adoption, Agarwal and Karahanna (2000) see the success in this investment will be a valuable when IT utilized by the intended user in the way that contributes to the strategy and the operational goals of the organization, so the user acceptance of IT is the fundamental for the success of IT investment. The importance of technology comes from that Technology has an important impact on innovation and the development of societies and economies. This impact can be observed in three steps, the first step is substitution, new technology substitutes for the old. For example, consumers start substituting their fixed telephone lines with mobile telephones. The second step is the diffusion, when adopting the new technology is widely across society because it is law cost or better or more effective than the previous technology. The final step is transformation when the new technology ways start working and emerging because the new technology is diffused so widely in society. For example, the widespread adoption of the networking has led to interesting innovations in the communication patterns of individuals such as executives conducting business while waiting in airport lounges or traveling in trains DUTTA MIA, 2006)World Economic Forum. ICT offers more opportunities for economic development and plays very important role in international competitiveness, rapid economic change, and productive capacity of improvements for developing countries. ICTs offer the developing countries many opportunities, as it has done in the developed world, when it created unprecedented possibilities for them. Studies have emphasized that there is evidence of a strong linkage between GDP growth and ICT investment showing the importance of ICT investment for development. Acquiring IT to support business needs is clearly a crucial prerequisite to exploiting the potential of IT. Unfortunately acquiring appropriate IT is a necessary but not a sufficient condition for utilizing it effectively. Organizations (i.e., leaders and managers) make primary adoption decisions, yet it is individuals within the firm who are the ultimate users and consumers of IT. Thus, it is evident that true business value from any information technology would derive only through appropriate use by its target user group. In other words, systems that are not utilized will not deliver the returns anticipated by managers. Evidence suggests that individual users can exhibit a variety of different behaviors when confronted with a new information technology: They may completely reject it and engage in sabotage or active resistance they may only partially utilize its functionality, or they may wholeheartedly embrace the technology and the opportunities it offers. Obviously, each behavior has some consequential outcomes both negative and positive for managers (Agarwal, 2000). Also, Organizations have increased their investment in information technology IT for planning in order to increase the efficiency of their business processes. Support management decision making and improve productivity. So IT become important tool to attaining competitive advantage for the organization and improves employees productivity and efficiency (Kim Lee Law, 2007), besides, -Many researches investigate the relation between IT investment and increase the productivity and the performance in the companies one of studies (sircar et al, 2000) which found several organization success with the spending on the IT but others were failed. (Agarwal karahanna, 2000) argue in this result that IT investment will be successful when IT utilized by the organization intended user in the way contribute to the strategy and the goals of the firms. Thus user acceptance is the key for the successes of the IT investment (Darsono, 2005), Even, for more than two decades information technology has be en the focus for researcher in information system this is because IT considers as the key to lead the organization for the good performance so many researches focus in the initial usage for IT or continuous usage for IT. 2.2- The advantages and disadvantages from adopting informationtechnology 2.2.1 The advantages Information technology uses to support the competitive strategy in helping the companies to reduce the costs of the company to give special offer for its products and services and give better care about customers and suppliers and to develop unions among the company and the company with the environment around the company and increase the virtue of its investment in IT resources. By using the information technology the organization or the companies will be able to develop the value of its business throughout making the customer value the focus of its strategy which is to keep track of its customers preferences to supply its products and services anytime anywhere by using the internet or intranet and extranet(e-commerce websites). A lot of organizations/companies use information technology and internet to reengineering its business process because information technology can make integration for the organization to work for the same goal of the organization and this improves the design of the work flows or the requirements of the job even the organization structures even improve the efficiency and the effectiveness. Information technology provides the communicatio